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Angkasa Pura Airports Achieved 3 Awards In BUMN Marketeers Awards 2018

03 May 2018

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JAKARTA - Angkasa Pura Airports has won three awards in the BUMN Marketeers Awards 2018 held by BUMN Public Relations Forum in cooperation with Markplus, Inc. and supported by Indonesia Marketing Association and The Jakarta CMO Club. Angkasa Pura Airports received the Silver Winner award for 2 categories: The Most Promising Company in "Strategic Marketing" and The Most Promising Company in "Tactical". Meanwhile Director of Marketing and Service Angkasa Pura Airports, Devy Suradji won the award for the category of "Special Mention in Marketing Innovation".

The award-winning Cup of Marketeers Awards 2018 was handed over by Deputy of Construction and Transportation Facilities and Equipment (KSPP) Ministry of State Enterprises, Ahmad Bambang together with Founder & Chairman Markplus, Inc., Hermawan Kartajaya and received by Director of Marketing & Space Services Pura Airports Devy Suradji in Grand Atrium Kota Kasablanka, Jakarta, Wednesday (2/5) night.

"This achievement is an appreciation for the hard work of Angkasa Pura I as airport manager who continuously strives to improve air connectivity in the country Angkasa Pura I always supports the increase of passenger and aircraft traffic through the opening of new routes by airlines by providing incentives in the form of landing fee. We actively synergize and collaborate with stakeholders in the central & regional tourism sector through the implementation of Collaborative Destination Development (CDD) to enhance tourism potential & infrastructure in 13 managed airports, "said Devy Suradji, Director of Marketing and Services Angkasa Pura Airports.

Marketeers Award BUMN 2018 event is the implementation of the fifth year with a theme that is carried on "On Becoming Significant World Class Player". This award appreciates the marketing performance of SOEs and SOEs with effective marketing strategies in managing products, brands & customers. The state-owned companies that participate in the selection are assessed by the company's marketing performance report conducted throughout 2017 and marketing strategy to be implemented in 2018.

In the incoming data report, the jury then evaluates several categories including strategic, tactical and special award. Strategic assessment includes brand management and product management, on tactical assessment covering the aspects of sales and services while the special award assessment includes how participants branding campaign of the year on Above The Line (ATL), Below The Line (BTL), Public Relations and Digital based on the concept of marketing 4.0. In this year's implementation, BUMN Marketeers Awards 2018 invited 115 state-owned companies and subsidiaries. As for those who attended the socialization of 62 state-owned companies and subsidiaries and who followed the judging of 42 SOEs & subsidiaries.

"We hope that the marketing programs we have done and planned in 2018 can contribute positively to the targets set by the company as well as to increase the economy of the people in the work area of ​​Angkasa Pura Airports," added by Devy Suradji. [AD]

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